99.9872% of CEOs FAIL at Social Media, and This is Why

99.9872% of CEOs FAIL at Social Media, and This is Why

Before Facebook, there was… face. An “online sale” meant you had to stand on line before you could buy something. The bells on the shop door jingled when it closed behind you, and you made eye contact with Sam the butcher standing behind the counter (think… Brady Bunch).  You smiled, he smiled, and even though he already knew that you likely wanted “the usual,” he asked anyway. You probably were on a first name basis, and you definitely knew each other by sight.  Maybe your kids were in the same school. You weren’t best friends, but you trusted him to have good products and you believed him when he told you what you needed for your big weekend get-together.  He was right, too. He could be a little gruff sometimes, but he was the best butcher in town.  You wouldn’t invite him over to your house – and he wouldn’t have you over to his – but you had a trusted relationship under the roof of that shop. That trust enabled you to give him your money and feel good about doing it. There’s a lot to learn about social media from those interactions Since day 1 of my business, the “old time butcher shop” was my model for how I wanted to interact with customers, and I’ve worked hard at building that level of authenticity and trust. It’s a lot easier to do that now than when I first started my company in 2000 to sell multi-pocketed clothing online.  Youtube makes it easier.  Twitter makes it easier.  Facebook makes it easier. The Dark Ages of social interaction There...
Confessions of a Facebook Addict: What Does it Take to Quit?

Confessions of a Facebook Addict: What Does it Take to Quit?

I am an all-or-nothing kind of guy. So, when I tried to back down from my Facebook addiction, I quit cold turkey. I even wrote about it in this LinkedIn article, so consider this article to be my first follow-up. (And you know how important following up is to me.) I know that I am not alone in my attempts to cut back the time I spend posting, clicking, commenting and liking on Facebook. Lots of people – maybe you – have hit the tipping point where your social media time consumes a little too much of your attention. Perhaps Facebook has become a bigger part of your daily activity than it should, based on whatever subjective measurement you want to apply to that. The fact that there is a condition called Facebook Addiction Disorder tells me that a lot of lives are consumed with artificial relationships, mine included. About two months after my initial acceptance of my FB addiction, it feels like the right time to revisit what I experienced and learned in the hope that it might help other people struggling on the spectrum of social media addiction. Back in January, when I decided to take a couple of weeks off from Facebook, I didn’t know if anything would change in my life as a result of the experiment. It turns out, a lot changed. So, what did it take for me to get my Facebook addiction under control? I admitted there was a problem While I recognized my love-hate relationship with Facebook (my addiction), I did not recognize quite how much it monopolized my time and...
The Writing on the Wall: How I am dealing with my Facebook addiction

The Writing on the Wall: How I am dealing with my Facebook addiction

I am a CEO overcoming a Facebook addiction Facebook addiction – like any addiction – has real consequences in the physical world that affect you and everyone around you. I am a Facebook addict. That’s not an opinion; it’s a fact as plain as the nose on my face(book). While it may not be as life-threatening as a drug or alcohol addiction, the psychological aspects are very similar, to the point of being a recognized medical condition in Japan and elsewhere. It was also the single largest daily use of my time other than sleeping, which is pretty sad. So, about two weeks ago, I went cold turkey. I could easily justify using Facebook for my job as the CEO of SCOTTeVEST (a clothing line full of hidden pockets to carry gadgets). I even wrote a book about passionate self-promotion, and Facebook is certainly a tool for self-promotion. But it became clear to me that my addiction cut far deeper than any excuses I could make about it, and I decided to do something about that. I am constantly experimenting in my e-commerce business and trying to optimize different aspects of it. I use A/B tests to make improvements to the site, and I test experimental designs in products. I applied that same experimentation mindset to kick my Facebook habit, and like any experimenter, I’ve been observing what has happened to me in my first weeks away, and planning for what comes next. How addicted was I? A lot of people spend hours of time on Facebook each day, but my habit pushed me far beyond simply being a...
Most Connected Traveler Contest: Enter To Win Prizes From Boingo and Scottevest!

Most Connected Traveler Contest: Enter To Win Prizes From Boingo and Scottevest!

Boingo and SCOTTEVEST are teaming up to search high and low for the “Most Connected Traveler!” Do you have more gadgets than you have pockets? Are you totally lost without a Wi-Fi connection? We want to hear from you! Big prizes from Boingo and Scottevest are up for grabs, so don’t wait – enter now! Whether you travel down the block or around the world, Boingo and SCOTTEVEST are committed to keeping travelers organized and connected without missing a beat. What are your tips and tricks? Contest runs from June 25th thru July 24rd.   How to win:   It’s simple! Write a Facebook wall post (be sure to tag TEC by SCOTTEVEST and Boingo’s Facebook pages) telling us why you’re the most connected traveler. Gadgets galore? Trips aplenty? Tell us more and you’ll be entered to win. Want to increase your chances? Get a BONUS entry by using hashtag #connectedtraveler in a tweet about your connected travel habits. Get TWO BONUS entries for posting a photo or video to Facebook or Twitter showcasing how you stay connected while traveling! Have a travel photo with an amazing backdrop? Great! Be sure to use the hashtag #connectedtraveler for Twitter, or post to either Boingo or SCOTTEVEST’S pages on Facebook and tag both SCOTTEVEST and Boingo in the post.   The prizes:   We will draw weekly winners, so stay tuned and check back frequently. Each week, we will give away one month of FREE Wi-Fi from Boingo and one SeV Travel Vest. The Grand Prize winner, drawn at the end of the contest, will receive ONE YEAR of Wi-Fi from...
Embracing Social Media

Embracing Social Media

Social media has been core to our company from the beginning. When I say the beginning, I truly mean the beginning. I have been engaging in social media before it was called “social media” and before the word “blog” came into our nomenclature. Here’s a little history. SCOTTEVEST was the first clothing brand formed on the internet as a direct to consumer channel. Check out the earliest version of my website here. Since we were the first, we had to figure out how to reach out to these people that could potentially be interested in my brand. It was simple, reach out to where they are. They are on the internet. Before Facebook existed I did this through blogs, forums, boards, or anywhere people were talking about gadgets online. I would engage on all of these gadget boards with the intent of contacting as many people as possible. Having the ability to engage instantly with these gadgeteers turned a big light bulb on. It taught me to embrace this medium of talking directly to these people, which is now generally referred to as social media. Then came along Dave Ciccone with Mobility Today. I’ll never forget it, like it was yesterday. I was working out of my home when I received an email from him, which looked incredibly goofy. In my mind, I am thinking, “Has it really come to this? Am I really going to be engaging with anyone who asks for a sample or reaches out to me?” And I said yes to myself. I will do whatever it takes to get the word out, no matter...